Salvini's new concept store in Milan

The Italian Contemporary Jewelry, which Salvini constantly disseminates all over the world through dynamic collections that are always up-to-date according to the diktats of fashion, has a new address: number 21, Piazza Duomo, Milan, under the arcades at the side of Galleria Vittorio Emanuele. A location chosen to give the brand, which has recently embarked on a path of international development, even greater visibility and notoriety.

Piazza Duomo, in fact, in the heart of the city of Milan, is one of the best-known places in Italy, visited by millions of tourists every year. A strategic location destined to become the new target for jewellery enthusiasts who will be able to enjoy an immersive experience to discover the brand's most iconic collections, such as I Segni, Magia, Battito and the new Eva, all instantly identifiable thanks to their unique design, which imparts a contemporary style through the excellent quality of the materials.

The boutique stands out for its large window illuminated in shades of gold, creating a pleasant contrast with the modern interior furnishings and black and white geometric flooring. Details in white and gold with touches of deep yellow - the brand's new color - define an environment with a bold character, further enhanced by a Led Wall featuring a lively, original and scintillating video loop communicating the brand's new image.

Antonella Reina, Editor VO+