Organized by

News

Tuesday, 24 September 2019

Jewellery in Japan: the project

Jewellery in Japan: the project

At Vicenzaoro September 2019, ICE Agenzia presented Confindustria Federorafi with a study conducted by three Japanese experts on the situation and potentialities of the Japanese market for “Made in Italy” jewellery.

A project which initially foresees market research analysis and entrepreneur training according to the Jewellery Export Lab format organized by the Italian Trade Agency’s (ICE) Training Services Office, and will then proceed with specific promotion initiatives and agreements under the guidance of the Agency’s Consumer Goods Office.

An interesting and useful moment to understand how consumers see Italian jewellery, especially in regard to the unbranded sector.

According to President Ciabatti, “the jewellery market in Japan is still 90% covered by top brands with unbranded items taking the remaining share. We are focussing on this latter share in order to boost it and increase the presence of Italian products that now export a ridiculous, less than 1% of the 6.5 billion Euros exported around the rest of the world. With the 2020 Olympics and EPA free exchange agreements between the EU and Japan, abolishing customs duties and having better communication and more qualified distribution operators at Italian trade shows like Vicenzaoro, I am sure we can nurture a “new approach” to Italian jewellery.”

The initiative is part of Jewellery Export Lab, a training course for businesses and sector entrepreneurs set up by ICE-Agenzia.

Live #vicenzaoro


    DOWNLOAD OFFICIAL VICENZAORO APP FOR FREE

    A complete guide to make your visit smooth, always at hand. Your badge, the exhibitors list, the maps of the halls, the events program and all the useful information to get around Vicenzaoro in the best possible way.

    Subscribe here

    Consent for the purposes of privacy
    Having read the information communicated to me, I declare the following intention regarding the processing of data for independent direct marketing purposes by third-party IEG partners (purpose 4 of the privacy notice).

    SUBSCRIBE TO THE NEWSLETTER

    Subscribe to our newsletter to stay up to date on the latest news in the world of jewelry and events.
    © ITALIAN EXHIBITION GROUP SpA© All rights reserved - Via Emilia 155, 47921 Rimini - CF/PI 00139440408 - Registro Imprese: Rimini P.I e n. Reg. Imprese 00139440408 - Capitale Sociale € 52.214.897 i.v.
    Your browser is out of date!

    Update your browser to view this website correctly. Update my browser now

    ×