Digital Talks Vicenzaoro January 2020
Understanding the innovation factor and knowing how to apply it to one’s own business can make a company unique and generate a competitive edge able to differentiate and increase business. At the previous talks, it was emphasized how true innovation not only involves applying technology, but also requires the skill of the entrepreneur, with the involvement of the entire team, in the awareness that evolution is unstoppable and constant.
Every edition of these meetings offers new opportunities for keeping pace with change.
See the Digital Talks programme in detail:
Sunday, 19th January - 1:30 – 3 pm
WHO’S AFRAID OF INSTAGRAM?
Valentina Vellucci - Digital Analyst & Partner @MagillaGuerrilla
“A functional journey into the world of jewels among Instagram stories, influencers and artisan talent. Together we will see how to tell the story of our creations and stand out in an increasingly competitive market. Smartphone in hand, with the aid of digital, we will reflect on how to describe the luxury world beyond the usual limits.”
CALL THEM IF YOU WANT EMOTIONS
Davide Turatti – Marketing Manager at Masserdotti Group and Dominodisplay
“Imagine generating, through various touchpoints, a story that expresses our values in a clear and unmistakable voice by using interactive areas in the sales point. Building personal and experiential relations with the customers. The new strategy that must include traditional jewellery retail.”
Monday, 20th January - 1:30 – 3 pm
DIGITAL FOR THE LUXURY SECTOR: CHALLENGES AND OPPORTUNITIES
Olga Baratto - Project Manager @MARKETERs Academy
“Digital transformation is also a reality for the luxury sector and renewing communication strategies is a consolidated need. Together we will see which challenges to put on the agenda for 2020."
UNDERSTANDING BUYING ROUTES: A WORK PROCESS
Alberto Collet - Head of Strategy @Marketing Arena
"To understand buying routes we must consider the often unpredictable, fragmented and non-linear behaviour of every individual. We entrust increasingly more often in models that simplify our customers’ interactions and reasoning: this is why we need to re-think marketing action planning and activate different points of contact.”
NEUROSCIENCES, DIGITAL COMMUNICATION AND SALES: HOW TO TAKE BEST ADVANTAGE OF COMPANY RESOURCES TO ATTRACT CUSTOMERS
Giuliano Trenti - CEO & Founder @NEUREXPLORE
“What really makes a promotion activity effective in acquiring customers and increasing sales? An analysis of various aspects, starting from a scientific and reliable base, highlighting how digital communication strategies, together with other approaches, can indeed be effective. All in the knowledge of the errors to be avoided."
Presenting and moderating: Steven Tranquilli – Director of Federpreziosi Confcommercio
